HAD ENOUGH OF SEXIST, RACIST & INCITEFUL MUSIC VIDEOS?
Well, you’re not alone! On November 11th, we attended Parliament to mark the launch of Rewind&Reframe: a new online ‘safe space’ to speak out about sexism and racism in music videos.
WHAT YOU CAN DO:
1. Got something to say?
Then say it! Submit a blog for review by the Rewind&Reframe team to firstname.lastname@example.org
2. Sign the petition calling on the UK government to place age restrictions on music videos HERE!
3. Complain to Artists and Record Labels
It’s now easier than ever to contact the artist directly: are they on Twitter? If not, do they have an official website? These usually have a contacts page, and will often include details of the record company too. Tell them how the videos make you feel, and let them know that you’d be more likely to buy their music in future if they change the way they portray women, and minority ethnic peoples.
4. Get in touch with websites/apps (e.g. YouTube/iTunes)
Where did you see the video? In the same way that you can complain to the artists/record companies, you could contact the website or app that hosted it. They will have policies against harmful content; for example, YouTube have a policy against hate speech, including on the basis of race and gender, here, and a policy on nudity and sexual content here.
5. Contact your MP
It’s the job of MPs to make laws that work (even if you don’t vote for them) and that includes the laws on how the media treat people. Find out who your MP is, and how to contact them, here. Click on their name for the email address. Again, many of them can also be found on social media.
6. Contact the Standards Authorities
There are rules governing the broadcast of music videos, and it’s up to regulators to decide whether the rules have been obeyed or not: OFCOM and the Advertising Standards Authority.
OFCOM covers videos broadcast on TV, e.g. on a dedicated music channel like MTV or as part of a normal programme on any other channel. They take action against the channel if it breaches their Broadcasting Code. You can read the current Code here and fill in an online complaint here.
The ASA covers videos shown as adverts, e.g. adverts for the artist’s single or album. They take action against the advertiser if it breaches their Broadcast Advertising Code. You can read the current Code here and fill in an online complaint here.
For more information, see Rewind&Reframe…